I’ve been a remote solopreneur since 2005, and I’ve seen firsthand how the right tools can transform a struggling one-person business into a scalable operation.
But most solopreneurs use tools to fix their business problems—instead of the other way around. Next thing you know, you're drowning in software subscriptions that don’t fix problems in your business.
In my experience, the right tool acts as amplifiers. They won't fix broken systems or unclear strategies, but they create leverage if you know what you’re doing.
In this guide, I’ll share 19 solopreneur tools that have helped my clients and me scale our businesses without hiring employees or working longer hours.
Marketing tools
Marketing as a solopreneur presents a unique challenge: how do you consistently attract high-quality clients without spending all your time creating content or managing campaigns?
The solution isn’t working harder—it’s leveraging digital tools that amplify your expertise while reducing the manual effort involved.
Here are the marketing tools that have helped my clients build sustainable client pipelines without becoming full-time marketers:
1. Carrd
Best for: Quickly launching high-converting landing pages for specific offers.
Standout feature: Pre-built conversion elements like opt-in forms that connect directly to your email service.
Pricing: A free plan is available, but paid plans start at $19/year.
Carrd excels at creating focused, high-converting single-page sites. Its simplicity is its strength—you can build and launch a professional page in under an hour with already configured payment processing and email capture.
Its drag-and-drop builder lets you create websites without coding knowledge. The block editor lets you add elements in pre-defined containers and columns, building one website block at a time.
2. Gamma
Best for: creating interactive, web-based presentations that convert prospects asynchronously.
Standout feature: AI-powered content generation that builds slides from your bullet points.
Pricing: Free plans are available, and paid plans start at $10/month.
Gamma uses AI to help you rapidly build engaging, interactive presentations that convert potential customers into clients. You can turn a simple outline into a professional deck in minutes rather than hours.
The best part? Gamma presentations are web-based and interactive, making them perfect for asynchronous communication with potential clients. This means you can deliver high-quality pitches without scheduling yet another Zoom call.
3. Kit
Best for: Creating lead magnets and a newsletter with minimal setup and maintenance.
Standout feature: Creator network that you can participate in to cross-promote your content.
Pricing: Free to start, with premium plans starting at $29/month.
Kit (formerly known as ConvertKit) is an email marketing platform specifically designed for creators and solopreneurs.
Unlike basic email platforms, ConvertKit allows you to tag subscribers based on interests, behaviors, and purchase history, creating detailed profiles without complex CRM implementations. As a result, you can send highly relevant communications despite managing hundreds or thousands of relationships as a solo business owner.
Also, you can quickly deploy customized opt-in pages for different lead magnets, ensuring each entry point to your business makes a strong first impression.
4. Canva
Best for: Creating professional visual content like carousels and infographics without design skills.
Standout feature: Brand Kit feature that stores your colors, fonts, and logos for consistent branding across all materials.
Pricing: Free plan available, Pro plan at $15/month.
Canva solves the design challenge with templates optimized for social media, client presentations, and marketing materials. The Brand Kit ensures everything you create maintains professional consistency without manual effort each time.
You can design your logo, select your brand colors and fonts, and save them in a brand kit for consistent application across all materials. The platform offers thousands of templates for social media posts, email headers, digital ads, and presentations.
Instead of spending hours starting from scratch, you can quickly customize existing templates that align with your brand guidelines.
5. Buffer
Best for: Scheduling your content and maintaining a consistent social media presence in just 1-2 hours per week.
Standout feature: Analytics dashboard that identifies your best-performing content types and optimal posting times.
Pricing: Free plan is available—and paid plans start at $6/month per channel.
Buffer allows you to batch-create and schedule content across platforms, maintaining a consistent presence without daily attention. Instead of logging into each platform separately multiple times throughout the week, you can dedicate a single block of time to plan and schedule your content in advance.
The detailed analytics dashboard shows exactly which content drives engagement, allowing you to double down on what works. You can track which posts perform best, understand when your audience is most active, and refine your strategy based on concrete data rather than guesswork.
This allows you to focus your limited resources on content types and posting times that generate the most engagement and business results.
Sales tools
Converting prospects into paying clients is where most solopreneurs struggle. The traditional approach—endless back-and-forth emails, proposal revisions, and follow-ups—consumes valuable time that could be spent delivering client work.
The right sales tools create a streamlined process that moves prospects from interest to payment with minimal manual intervention.
Here are the sales tools that have helped my clients build predictable revenue systems:
6. SavvyCal
Best for: Eliminating scheduling headaches and reducing no-shows.
Standout feature: Overlay view lets prospects see your availability alongside their calendar.
Pricing: Paid plans start at $12/month.
The back-and-forth of scheduling calls wastes hours every month. SavvyCal provides a frictionless booking experience that respects both your time and your prospects.
The primary benefit of SavvyCal for solopreneurs is its ability to eliminate scheduling friction. By creating customized booking links for different meeting types, you can share your availability with prospects and clients while maintaining control over your calendar.
SavvyCal’s ability to create multiple booking links is invaluable for solopreneurs who offer different service packages or consultation types. You can set up links for varying durations, buffer times, and availability windows based on the purpose of the meeting.
This means your discovery calls might be limited to 15 minutes with specific availability, while client onboarding sessions could be scheduled for 60 minutes with more flexible timing options.
7. Folk
Best for: Relationship management without the complexity of enterprise CRMs.
Standout feature: Universal contact enrichment that automatically pulls in social profiles and communication history.
Pricing: Paid plans start at $24/month.
What sets Folk apart for solopreneurs is its emphasis on context and relationship history. You can log interactions, add notes about personal details, and set reminders for follow-ups, ensuring you never miss an opportunity to nurture important connections.
Also, the platform’s tagging and filtering capabilities enable solopreneurs to segment their network strategically. You could create tags for potential clients, current clients, referral partners, industry influencers, and media contacts, making it easy to identify the right people to reach out to for specific opportunities.
8. Zoom
Best for: Holding professional virtual meeting experiences that build trust.
Standout feature: Recording capability that lets you review calls or share them with clients who couldn’t attend.
Pricing: Free plan is available, and paid plans start at $13.33 per month (billed annually)
While seemingly obvious, how you conduct virtual meetings significantly impacts your close rate. Client meetings constitute the most obvious use case, with Zoom providing a reliable platform for consultations, presentations, and project updates. The ability to screen share, annotate documents in real time, and record sessions creates a collaborative environment that rivals in-person meetings.
Ideally, you should use Zoom alongside presentation tools like Gamma to deliver structured sales conversations that consistently convert.
9. Fathom
Best for: Capturing meeting insights and action items without taking notes.
Standout feature: AI-generated chat option that lets you interact with your recordings and pull specific insights like pain points or project goals.
Pricing: Free plan is available, but paid plans start at $29/month.
At its core, Fathom automatically records and transcribes your Zoom meetings, freeing you to focus entirely on the conversation rather than dividing your attention with note-taking.
However, its post-meeting workflows address a common pain point for one-person businesses: the time lag between client meetings and follow-up. The platform automatically generates meeting summaries with timestamps and organized highlights, which you can quickly review and share with clients. Or you can use the summaries to provide your own list of action items as soon as possible.
10. PandaDoc
Best for: Creating, sending, and getting legally-binding signatures on proposals and contracts.
Standout feature: Content library that lets you store and reuse proposal sections, pricing tables, and terms.
Pricing: Free plan is available, but paid plans start at $35/month per user if you pay monthly.
PandaDoc eliminates the proposal bottleneck by turning your best sales documents into reusable templates. The platform offers professionally designed templates that you can customize with your branding, allowing you to create impressive proposals in minutes rather than hours.
As a solopreneur, you likely don’t have in-house legal counsel, making these templates particularly valuable for creating sound agreements without attorney fees for every document. The analytics show you exactly when prospects view your proposal and which sections they spend the most time reviewing.
11. ThriveCart
Best for: Selling packaged services or digital products with zero payment friction.
Standout feature: Bump offers and upsells automatically increase your average transaction value.
Pricing: One-time payment of $495 for lifetime access (standard plan).
What makes ThriveCart powerful is its ability to handle everything from one-time payments to subscription billing, payment plans, and upsells—all without requiring you to piece together multiple tools.
The platform’s subscription management capabilities are excellent for solopreneurs looking to build predictable recurring revenue.
You can create flexible subscription offerings with various billing cycles, trial periods, and payment plans without writing a single line of code. This functionality enables one-person businesses to transition from project-based work to more stable income streams.
12. Stripe
Best for: Processing payments reliably with minimal transaction fees.
Standout feature: Programmable payment links that let you accept one-time or recurring payments without building a checkout page.
Pricing: 2.9% + 30¢ per successful card charge (no monthly fees)—and this can change based on your country of residence.
Receiving payments quickly and reliably is crucial for solopreneur cash flow. Stripe provides enterprise-level payment processing with straightforward integration into most business tools.
The core payment processing functionality allows solopreneurs to accept credit cards, digital wallets, and bank transfers through multiple channels with minimal setup. Whether you need to collect payments through your website, via email invoices, or through mobile devices, Stripe provides a consistent, professional checkout experience.
My clients use Stripe as their primary payment processor, often connecting it directly to their client portal or checkout pages to create a frictionless payment experience that builds confidence.
13. QuickBooks
Best for: Tracking payments from multiple accounts and clients without accounting headaches.
Standout feature: Automated payment reminders that tactfully follow up with clients on overdue invoices.
Pricing: Paid plans at $17.50/month (first 3 months), then $35/month.
Nothing kills client relationships faster than billing problems. QuickBooks automates your invoicing process and provides the professional polish that higher-paying clients expect.
The income and expense tracking features form the foundation of QuickBooks’ value for solopreneurs. The platform automatically imports transactions from your business bank accounts and credit cards, categorizing them based on the rules you establish.
This automation eliminates the tedious task of manual data entry while ensuring your financial records remain current and accurate.
Client delivery tools
Attracting and converting clients is only half the battle. The real challenge for solopreneurs is delivering exceptional results efficiently enough to maintain profitability while creating experiences that generate referrals.
The right delivery tools help you systematize your expertise without sacrificing quality—allowing you to serve more clients without working more hours.
Here are the client delivery tools that have helped my clients build scalable service systems:
14. Google Workspace
Best for: Document collaboration with clients via Google Docs/Google Sheets and email communication using Gmail.
Standout feature: Shared drives that allow you to organize and control access to client files without switching accounts.
Pricing: Paid plans start at $6/month per user.
Google Workspace’s reliability and integration capabilities make it valuable for solopreneurs as it connects with virtually every business tool available.
Unlike personal email accounts, a business email address with your domain (you@yourbusiness.com) establishes credibility with clients and partners. The powerful spam filtering, email categorization, and search capabilities help maintain an organized inbox despite high message volume.
The collaborative document creation tools—Docs, Sheets, and Slides—let you create project plans or content that clients can comment on in real time rather than exchanging multiple file versions via email.
15. Loom
Best for: Running through SOPs, work progress, or concepts without scheduling live calls.
Standout feature: Loom AI that lets you turn video walkthroughs into text-based SOPs for clients.
Pricing: Free plan is available, but paid plans start at $15/month.
Loom is particularly powerful because it preserves the personal connection of video while eliminating the scheduling friction of live calls.
Instead of scheduling live calls for every client interaction, you can record detailed explanations, feedback, or presentations that clients can watch on their own time.
You can create a library of welcome videos, process explanations, and frequently asked questions that new clients can access immediately after signing. These personalized yet reusable resources ensure consistent information delivery without requiring you to repeat the same explanations verbally for each new relationship.
16. Notion
Best for: Creating client portals and organizing project information in one place.
Standout feature: Templates and databases that let you create repeatable systems for each new client engagement.
Pricing: Free but paid plans are available for $12/month.
Notion is an all-in-one workspace that helps solopreneurs consolidate their business operations into a single, highly customizable platform.
Without rigid software limitations, you can create custom databases to track clients, projects, content calendars, and business expenses. These databases can be viewed as tables, kanban boards, calendars, or lists, allowing you to switch perspectives based on your current needs.
You can also use it as a “second brain” for your business, where you store all your client details, such as records like invoices, contracts, and meeting transcripts, to refer to at any time.
17. Akiflow
Best for: Time blocking and protecting your focus hours from interruptions.
Standout feature: Universal inbox that pulls tasks from email, project management tools, and notes apps into one workflow.
Pricing: Paid plan costs $34 per month (or $19/month if you pay annually).
The task aggregation functionality forms the foundation of Akiflow’s value proposition for solopreneurs.
The platform pulls tasks and to-dos from multiple sources—email, project management tools, messaging apps, and notes applications—into a single interface. As a result, nothing falls through the cracks despite handling all aspects of your business alone.
You can also filter tasks to focus on the most important things and help counter the tendency to get caught in reactive work patterns.
My clients use Akiflow to implement the “Day Themes” approach I use, dedicating specific days to client work, business development, and administrative tasks.
18. Trello
Best for: Visualizing project progress and managing client deliverables without complexity.
Standout feature: Butler automation feature that lets you create rules that automatically move cards and notify clients of progress.
Pricing: Free plan is available, but paid plans start at $5/month per user.
Trello offers solopreneurs a visual project management system that helps organize business operations without complex setup or management. What sets it apart is its visual nature—both you and your clients can immediately see project status and next steps without digging through complicated reports.
The kanban board structure provides solopreneurs with a clear visual overview of all business activities. For example, you can use it to track different stages of a project or different deliverables within a specific service package.
You can also use the checklist functionality within cards to standardize recurring processes without recreating them for each instance. And create templates for client onboarding, product launches, podcast production, or monthly financial reviews with detailed step-by-step procedures.
19. Zapier
Best for: Connecting your tools and automating repetitive processes across your business.
Standout feature: Multi-step Zaps that can perform complex sequences of actions across multiple applications.
Pricing: Free plan is available, but paid plans start at $19.99/month.
Zapier is transformative in the sense that it compounds time savings across your entire workflow—from prospect capture to client onboarding, delivery, and follow-up.
The core automation capability allows you to create “Zaps” that connect triggers in one application with actions in another. For example, when a client completes your intake form (trigger), Zapier can automatically add their information to your CRM, create a project in your task management tool, send a welcome email, and schedule a calendar reminder for follow-up (actions).
The most successful solopreneurs use Zapier to implement my DTA framework (Document → Template → Automate), where we only automate tasks that have a clear step-by-step process and are done multiple times a week.
Build a solopreneur tech stack that truly grows your business
The tools I’ve shared are powerful individually, but you can experience their true value when you integrate them into a cohesive system that supports your specific business model.
The goal isn’t to use every tool mentioned—it’s to identify the specific friction points in your business and apply targeted solutions.
Start by mapping your client journey and focus on where you spend a disproportionate amount of time. For most solopreneurs, the biggest time drains occur during prospect follow-up, proposal creation, and routine client communications.
I recommend implementing tools in phases, beginning with the area causing the most immediate pain. Document your processes as you build, creating simple playbooks for each tool.
Most importantly, remember that tools support strategy, not replace it. The solopreneurs who build sustainable businesses understand that tools amplify their expertise and systems—but don't act as a substitute for them.
