The Power of Dark Blogs

An interesting article highlights a fundamental belief of TECHNOSIGHT, the power of dark blogs. Dark blogs are blogs that exist solely within an intranet (in more technical terms, behind the firewall).

Many companies and organizations are obsessed with having a blog presence, simply for having a blog presence. They believe a blog is crucial to the success of their website. There is *some *truth to that. In their haste for the latest technology and their desire to connect with constituent and consumers though, senior executives often forget about the people who are helping them day-in and day-out, their employees.

Enter the “dark blog”, a place where employees can share their thoughts and better understand the vision of their superiors. It is powerful concept that *needs *to be taken advantage of.