Site Experience Optimization

image Some people are not friendly to Search Engine Optimization. They think it is all about gaming Google, Yahoo!, and other search engines. There is some truth to that.

Jason Calacanis’ new project — Mahalo — aims to eliminate traditional SEO. He’s got 5-years of funding to create a human powered search engine, SPAM free and full of the web’s most searched phrases.

My latest post on the Viget blog speaks to an idea he mentions during a recent interview — Site Experience Optimization. Jason’s “SEO” focuses on optimizing sites for humans and not computers. But as I note, the choice of SEO is not mutually exclusive. Check out the post — Mahalo and Site Experience Optimization. You can also browse through some of my other entries over on our Four Labs Blog.