2007 "Predictions" You Won’t Read Elsewhere

In the blogosphere today, there is a whole lot of chatter about 2007 predictions. This time a year, you see a lot of these ideas (right now, Richard MacManus’ 2007 Predictions are the talk of the town).

I’m not one to make predictions but I do observe trends and opportunities (as I did last year – see Opportunities 2006). So, without covering myself by naming everything under the sun that might happen on the web in 2007, here are some brilliant things to take with you going into the New Year:

  1. The Internet will continue to exist.
  2. People will keep sending and receiving e-mails.
  3. For the most part, when someone wants to learn more about you, your business, or the name of that guy who is in the movies Rudy, Lord of the Rings, *and *50 First Dates, they will think – “Google it”. 4. If your website looks like it was created by a fourth grader who doesn’t have a future as an artist, it doesn’t matter how good your products or services are, don’t expect to win their business.
  4. Having no clue about your website’s traffic patterns will suddenly not change unless you become proactive – and that’s even if you did stay at a Holiday Inn last night.
  5. Viewing your web presence solely as an IT initiative will keep your competitors very happy.
  6. Not focusing on making your website better will continue to well, make it not good.