John believes that the answer to this question is critical in communicating the real value of your service or product to your clients. It’s simply not enough to say, “we’re really good.” Without articulating how you are different from your competitors, you’ll remain part of the commodity business. Prospective clients won’t see a compelling reason to go with you over Company X.
Upon some reflection, here is how I answered this question –
I help businesses and organizations get the most out of their technology investments.
How do I do that?
By recognizing that the value behind technology is not the technology itself but the benefit it brings to users.
Those statements are definitely a work in progress – perhaps they are still a bit too vague. When I put those ideas next to my thoughts from last week (Who am I reaching?), I realized that there was a new and exciting opportunity to pursue with TECHNOSIGHT. I’ll be sharing that with you shortly.
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