While the details of Seth Godin’s new project are still unknown the name is not – Stowe Boyd revealed the company name Squidoo from a job posting Seth has on a Go BIG Network classified ad. Seth also briefly blogged about the Squidoo job opening on his site.
Being the good investigative blogger that I am, I did a WHOIS on www.squidoo.com. It is actually owned by a fellow Big Moo author, Red Maxwell of SilkRoad technology. The name servers seemed to be owned by Maxwell’s Design Factory International. Check out an old story that speaks to Seth and Red working together.