Notes on Social Shopping
I just finished a brief interview about e-commerce, Web 2.0, and social shopping. It’s for a private trends report, so you likely won’t see it on the street. Here is a subset of the notes I had from my preparation:
The Internet first changed the game with commerce because:
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It made information easily accessible to the consumer (think airline tix and travel in particular)
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It provided an infrastructure for consumer-to-consumer exchange (eBay)
Web 2.0 provides new ways of interaction in the area of e-commerce because of:
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Sharing information in new ways (MyPickList, Stylehive)
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Utilizing community to drive sales (Crowdstorm)
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Enabling revenue share programs without selling or buying (Yahoo! Shoposhere, Favorite Thingz)
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Further aggregating data and making it easy to find product information and deals (Jellyfish, Whatsbuzzing, dealplumber)