There seems to be a common cycle for many startups. First, you capture users. Then, you capture brands/celebrities. Then you capture revenues. Most startups never make it past step one, let alone steps two and three.
Or, “In this country, you gotta get the users first. And then when you get the users, you get the brands. Then when you get the brands, you get the money.” Yes, a little different than Tony Montana…but still apt.