- Manners are important on Twitter. Don’t yell. Or be awkward.
- Hack for improving level of engagement…the best business messages are about the audience. Turn your tweet inside out and make it about those listening to you.
- Twitter campaigns? Not so much.
- “I have a love / hate relationship with having a lot of followers.”
- Measure what matters most. Be patient and let your network grow organically.
- Flash communities spring up around #hash tags. Use interesting messages to get people using and tracking your hash tag.
- Most of the ppl using multiple hash tags are spammers. Zapping SPAM needs to get better.
- “I have had embarrassingly great success with getting in the press. I’ve never sent a press release. The press has found me.”
- One word guide to social media – “be useful”
- Four word guide to social media – “Listen Learn Care Serve”
