The idea was pretty simple: if beta testers do really test, why not present everything from within the application when they test. We call it In-App-Updates. Suddenly we got rid of all the redundant mails and all the unnecessary tapping. The experience is absolutely seamless and integrated. Beta testers don’t have to care about anything else than testing!
Although I have written about other options in the past, we exclusively use Hockey as our preferred OTA distribution solution for client engagements. So, it's great to read about the official v1.0 launch. I am particularly excited about “In App Updates” and the teaser shown for v2.0, which further improves the update experience.