GM Vice Chairman Bob Lutz makes a strong case for corporate blogging. In a piece for Information Week, he writes
To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.
To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.
Check out the GM FastLane Blog.