In a recent white paper entitled Corporate Blogging: Is it Worth the Hype?, Backbone Media provides an in-depth analysis of blogging within the business world. Their conclusion: corporate blogging lives up to the hype.
Respondents of the survey indicated that starting a blog led to immediate results, including better thought leadership and idea sharing, more thorough customer service and product feedback, and higher search engine rankings.
Convinced yet? Let TECHNOSIGHT help your company or organization realize the benefits of blogging.