Posts tagged "tnni"
We were lucky enough to speak with Michael Arrington at TNNI. Mike shared some details about his forthcoming new addition to the TechCrunch Network – a blog focused on the enterprise.
In this clip, Mike shares some thoughts on why “Enterprise 2.0″ is now gaining attention, some of the players in the space, and who will be authoring his newest blog.
A special thanks to him for sparing a couple of minutes with us.
In addition to Doug Kushin (who assisted me with video production), I had a couple of friends helping me out at TNNI – Dennis McDonald and Joseph LeBlanc. Each have very different backgrounds and thus different perspectives on the conference.
Joe is a talented Joomla programmer, who recently is back to freelancing now. Here were some of his thoughts:
There were two takes on Ruby and Ruby on Rails: 1) The 10 to 1 productivity gain is irresistible. 2) Programmers comprise a very small fraction of the overall IT budget. However, as a developer, I felt that these views were missing some key points. First, a productivity gain of that magnitude makes it feasible to implement a new idea several different ways, get feedback, and debug the top choice all in the time it would take to write it once in another language. Second, if you can save your developers that much time, they be able to build more tools to help the IT department save money. Finally, great developers love using good tools. You have a much better shot of attracting and retaining talent if developers have the flexibility to choose the best solutions for each situation.
Dennis on the other hand looks at things from a much more strategic and managerial perspective. He writes about one of the Technology Showcase competitors Voxant:
Voxant has developed content licensing relationships with a variety of video, image, and text news sources including CBS, Fox News and Bloomberg. Voxant re-licenses the content, including built-in advertising and streaming video, to individual web sites and blog operators.
Assuming this all works as volume and complexity scale up, what Voxant is doing is, in effect, developing a new distribution platform that “traditional” news outlets can use that balances the needs of monetization with the “viral marketing” model where participation, sharing, and relationships drive ever-growing volume.
Thanks to Dennis, Joe, and others who helped me out at the conference.
Andrew McAfee – Harvard Business School Professor – is talking about a term he helped coin, “Enterprise 2.0″.
He notes, “Web 2.0 is not a revolution…revolutions are usually very violent and very quick…we are undergoing a transformation…we don’t know how long it’s going to take.”
Two transformations have occurred: one on the Internet and one in the enterprise.
Inside the enterprise, managers have been ganging up on pushing new technology on users.
Web 2.0 is successful because technologists figured out what users wanted:
1. To interact w/each other
2. As little structure as possible during interaction and use of technology
…and the result was that
3. The outcome of getting out of the way does not mean chaos
On the enterprise side, for the first time, all three constituents of technology have begun working together: managers, technologists, and users. Enterprise 2.0 does not equal blogs plus wikis behind the firewall. That is entirely too limiting.
What is the appropriate role of the management constituency in Enterprise 2.0?
How big does an organization need to be to tap into all the good things that would come with Enterprise 2.0?
– Rates of innovation are going to be very high.
– Bridging the gap between current established infrastructure and the less structured collaboration of new web.
Check out Andrew’s Enterprise 2.0: The Dawn of Emergent Collaboration.
Brian Williams – the CEO of Viget Labs – is a partner of ExecutiveBiz (the organizers behind TNNI). He was kind to spare a couple of minutes to tell us about the motivation of TNNI, as well as what Viget Labs is all about.
Jason Goldberg – the CEO of Jobster – is giving his introduction about “What Web 2.0 is”. He has a very simple definition for it:
Web 1.0 = Get it Online
Web 2.0 = Make it Work
According to Jason, Web 2.0 goes beyond being online…it solves business problems. He asks, “How many people have gone to the public library in the last month?” A smattering of hands raised….”how many people have searched Google?”. Everyone raised their hands. People turn to the web first.
Many technologies are having an impact beyond the tech savvy…225 million users….74% adults are online.
Kids are finding friends and interacting in a whole new way (e.g., MySpace, Facebook, etc.)…it’s the new socialization of young people….dramatic shift in consumer behavior. Advertisers have turned to the Internet as a primary means to reach consumers, especially the younger demographic.
“The new Internet is created for the people, by the people, every single day…the new Internet is being created in a very active way [and he points to YouTube, Digg, and other sites based around participation].”
Jason believes there are better business models, better user experience, and more disruptive technologies…which differentiates the new web from the goldrush that occurred back in 1999.
There was a disparate experience in 1999…community, commerce, content, and advertising were not connected [he shows four separated puzzle pieces]…now, they are.
Content is much more specific…creating new expertise from the bottom-up.That ties into what Jason does for a living – running Jobster. Blogs, for example, can be a goldmine for finding great talent.