Posts tagged "apple"

Thank you, Mr. Jobs

There’s not much more to write that hasn’t already been written. Today, I get to do what I do because he dared to “Think Different.”

His return to Apple saved it from oblivion. And then we got the world-changing products: Not just the Mac, which had redefined what a “personal computer” was in the ’80s, but the iPod, the iPhone, and the iPad.

Jason Snell

And so more than ever, I find myself inspired. Steve’s untimely death reminds us we can never give up. He could have given up at any point in the seven years since his first cancer diagnosis, but he did not. The vast majority of Apple’s unprecedented resurgence took place while Steve Jobs stared death in the face. How many of us could have lasted this long at all, let alone accomplish all that he did along the way?

Matt Drance

I am thankful for Steve’s life and what he accomplished. But I also remember that he was still just a man, like all of us. We continue by seeking to live with intention, by loving those around us, pursuing our dreams, trusting our gut, and remembering that life is fragile.

Shawn Blanc

But I always thought…for him to die young, it seemed so strange because for other people of his magnitude like Henry Ford and Thomas Edison, you sort of feel like we wrung everything out of them. They were old when they died. But for Steve Jobs, you really got the sense like, ‘Ahhhh!!!! We’re not done with you yet.’ And it was this sense that, what are we supposed to do now? What’s next?’ It’s sort of like an alien that comes down and gives you this new technology and then kind of shows you how to use it and then takes off in a spaceship. And then your like, ‘Ahhhh!!!! What’s this green button?’ Strange. Unusual character and we won’t see the likes of him for quite some time.

Jon Stewart

But in the end, when I think about leadership, passion and attention to detail, I think back to the call I received from Steve Jobs on a Sunday morning in January. It was a lesson I’ll never forget. CEOs should care about details. Even shades of yellow. On a Sunday.

Vic Gundotra

Just 14 years ago, Apple was on the verge of bankruptcy…[b]ut that was just the start of Apple’s return to glory, the greatest corporate comeback story of all time, led by Steve Jobs.

Business Insider

Cupertino council woman,

‘People are curious, how can this city residence benefit from this new campus?’

Steve Jobs,

‘Well, we’d liked to stay in Cupertino and keep paying our taxes….if we can get out of taxes, we’d be glad to put up free Wi-Fi.’

Steve Jobs, presenting to the Cupertino City Council (6/7/11)

This moving video was created by Apple employees for Steve Jobs’ 30th birthday on February 24, 1985. The five-minute movie contains a slew of images of Steve that we’ve never seen before — as a baby; as a toddler on his bike; with friends and colleagues — and is a fitting testament to the way in which Apple workers viewed their great leader.

Cult of Mac

Who wants a stylus?

Steve Jobs, at the introduction of the iPhone (via Johh Gruber)

Steve’s last keynote, last words,

‘So go at it, have a great week, and thank you very much for coming this morning.’

(via David Smith)

Let’s Talk iPhone – By the Numbers

Here are the key numbers from yesterday’s “Let’s Talk iPhone” event.


Users: 58M


Devices: 250m
iPhones: Half on the market are iPhone 4’s
App Store: >500k apps; 140k iPad apps


App Store: 18b; $3b paid to developers

If you compare these numbers to the WWDC keynote just four months ago (or so), what stands out to me is that there is a 55% increase in the total number of iPad apps (90k iPad apps then).

For more comprehensive stats and visuals, see MacStories post The (Big) Numbers Apple Touted At Their iPhone Event.

Apple and The Paradox of Choice

Phone Too MuchAhead of the “Let’s talk iPhone” event tomorrow, it’s possible that Apple may indeed unveil two iPhones: a 8GB version of the iPhone 4 and the new “iPhone 4S,” which is just an update to the iPhone 4. That really equates to one new iPhone and a new flavor of the iPhone 4. This approach continues to match with Apple’s iPhone and larger product strategy that less is more. And it’s this paradox of choice that is helping them win the mobile market.

If you aren’t familiar with it, the book Paradox of Choice lays out why having too many purchasing options is actually crippling to consumers. Americans in particular face angst when looking at the seemingly infinite number of options to make purchases. For example, at a local grocery market author Barry Schwartz finds 75 iced teas and 285 varieties of cookies. Then consider the paradox of choice at work for larger and more expensive purchases, such as electronics or cars. Nearly everything is customizable and the stress of making a decision can be paralyzing.

Apple has largely removed this complexity from their purchasing process. In fact, the iPad 2 launch was probably their most complicated iOS product to date. Consumers had to choose a color, size, and what kind of network capabilities they wanted. If they wanted a Wi-Fi + 3G model, they then had to select AT&T or Verizon.

Still, selecting a particular version from those twenty-four different possible combinations is only a decision that must be made once a consumer believes he wants an iPad. Essentially, the choice is a single iPad versus any other tablet. The paradox of choice is at least one reason the latest numbers have 25M iPads on the market compared to 3M tablets of everything else.

iPad 2From a development perspective, the paradox of choice also makes building apps for iOS significantly easier, because in general, there are at most about three generation of devices that need to be supported. But it could be possible to get away with two. For example, at the moment most of the non-tablet market could be covered by supporting third and fourth generation iPod touches and iPhones (i.e., the iPhone 3GS and iPhone 4). Since Apple phases out older products, it makes device support fairly predictable.

Even on the design side, there are only two screen sizes, one for the iPod touch and iPhone, and one for the iPad. Of course, there’s Retina display but Apple’s made it more straightforward for designers by just doubling the pixel dimensions. Compare this simplicity against building for Android, where there are many different screen sizes, many different hardware specifications, and little consistency available to developers and designers. This lack of standardization is one reason most Android Market reviews focus on why the app doesn’t work on a particular device instead of addressing actual features of the app.

Ultimately, it’s a win-win for Apple. Consumers aren’t overwhelmed when deciding to “buy Apple” and developers can better support their apps. The Apple philosophy of less is more is apparent in all of their culture and it’s apt considering the subtitle of The Paradox of Choice which reads, Why More is Less.

WWDC 2011 Keynote – By the Numbers

Numbers from today’s keynote…these numbers and the growth continue to be staggering:


Users: 54m
73% of all users are on notebooks



Devices: 200m
iPads: 25m
44% of mobile market
App Store: 425k apps; 90k iPad apps
Push Notifications: 100b


iTunes: 225m accounts
iTunes: 15b
iBooks: 130m
App Store: 14b; $2.5b paid to developers

Client Launch – Safari To Go for iPad

I was first introduced to Safari Books Online soon after it launched in 2001. As someone in the tech industry, it almost seemed too good to be true…an extremely large catalog of technical-related books available to read for a very reasonable subscription fee. Today the service might be described as a kind of Netflix for technical, design, and even some business book titles. Pay a monthly (or yearly) subscription fee and depending on the kind of account, it’s possible to have unlimited access to the 13,000+ books and videos in the Safari Books Online catalog by consuming them through the web browser.

But today that changes.

I’m happy to announce that the Safari Books Online service is now also available on the iPad as “Safari To Go.” That’s due to the incredible effort of both my team and many, many amazingly talented folks at Safari Books Online lead by CEO Andrew Savikas.

Version 2.0

nc.pngFans of the service know that an initial version of the app was available back in November 2010 but what’s launching today is a completely new app with zero code reuse—v2.0—focused on a true native iOS experience. That means readers will find common controls and interactions available in most iPad apps and more specifically, iPad reading apps. More significantly is that with the approach we’ve taken, readers will benefit from much faster browsing of the book catalog, smoother reading experiences, and be able to finally enjoy reading a book offline when not connected to Internet.

The 2.0 version of Safari To Go also sports a new design, which feels like a native iPad app while also more closely reflecting the Safari Books Online brand. During the initial discussions about working together on this app, we suggested that the Safari Books Online team lead the visual design of the application with us focusing on user experience and the development. With this plan, we’d ensure Apple’s guidelines would be respected and at the same time, allow the Safari team to leverage its vast knowledge of its customers and brand. The positive feedback on the revamped design (and the app overall) indicates that this decision was a smart one and we’re proud of the new experience the two teams created together.


sd.pngThere were several mandates when we started this app. The first two, mentioned above, we’re related to improving performance and creating an app with a native look-and-feel. The final was to focus on developing a stable set of core features and then to iterate on them going forward.

As an example, notes and tags are not initially available in the application. Similarly, we found the performance on 3G to be sub-optimal due to the amount of content that transmits over the air. So, it was collectively decided that only an offline book should be accessible when on 3G for the first release of the v2.0 version.

Because of how we’ve built the app, we’re now in position to more quickly iterate on these and other features. In fact, we’re just now testing an update internally, which should be pushed to the App Store shortly. The Safari Books Online team also has a roadmap for upcoming releases with the expectation to update it and re-prioritize features based on customer feedback.

For existing Safari Books Online subscribers, I hope that you’ll download the new app (iTunes link). If you don’t have an account, sign up for a free trial today and go take a look. We’re just getting started, so let us know your feedback and what you hope to see in the future.