Posts tagged "apple"
Steve Jobs once noted that Apple’s extensive user testing studies didn’t favor using multi-touch on a Mac screen.
But that was a long time ago during a Mac special event in October 2010 where he introduced iOS features to its Mac counterpart.
A long time ago, at least, in computing years.
What Jobs rightfully pointed out back then was that hardware was one reason that multi-touch didn’t work in a vertical desktop computing environment. Touch wanted to be horizontal and vertically oriented touch was “ergonomically terrible.” Additionally, there was an internal architecture issue with the hardware. Apple’s touch-based devices operated on a different chipset than its desktop counterparts.
Things continue to change on all these fronts.
The Microsoft Surface suite has since shown how touch can work on the “desktop.” Hinges on Surfaces, whether the laptop-like form factor of the Surface Go and Surface Pro or the larger desktop Surface Studio, enable both desktop-like and touch-oriented experiences. On the flip side, magnets in Apple’s Magic Keyboard for the iPad Pro transform it from tablet to a more traditional desktop computer.
There’s a coalescing across these form factors but which will win?
The answer is…they all will.*
From external to internal hardware design, the introduction of Apple’s ARM chipset on the Mac is monumental. Tim Cook inferred that the move to Apple Silicon is the next milestone in Mac’s history and a “game changer.” As one example, ARM runs iOS apps without any modification on the more traditional desktop Mac computing environment.
Hardware is just one part of the story.
On the software side, the introduction of iPadOS in 2019 was ironic for those who have been around since day one of touch in the Apple ecosystem. “iPhone OS” as it was called back then, was rebranded to “iOS” when the iPad hit the scene. By splitting off almost 10 years later, iPadOS seemed to fragment the ecosystem even further.
With the forthcoming macOS 11 Big Sur, Apple is finally retiring Mac OS X, proving that a more unified platform is coming. macOS 11 brings all-new design inspired by iOS and iPadOS. From iOS-like app icons, increased corner radiuses, removal of bezels, and greater attention to screen real estate, it’s the start of a much more touch-friendly desktop operating system.
This new macOS, soon to be powered by ARM, which can run iOS and macOS apps, showcases the future of an AppleOS and multi-touch universal computing ecosystem.
AppleOS will have the smarts to adapt to the form factor, screen size, and preferred computing paradigm of the user. That means if someone has an iMac but wants to use it in multi-touch mode, the OS will know the difference between a Magic Mouse, Apple Pencil, or finger. Apps in this ecosystem will be built to move easily across screen sizes and input methods.
Users won’t have to decide between iPhone, iPad, or Mac in the sense of “which is my main computing device” or “which device is best for this task.” All of them will be. Users will no longer be tethered to the iPad because it’s the only device that supports the Apple Pencil for sketching and drawing. Likewise, the Mac no longer will be their only choice to carry out “pro” desktop activities.
AppleOS and the future multi-touch universal computing paradigm will not negate the advantage of one form factor over another. Instead, users will have more flexibility than is offered in today’s computing environment, where a specific OS and device is demanded by default.
Big Sur in the form of macOS 11 and ARM are exciting advancements. Years from now, they will be seen as foundational for AppleOS. Somewhere within Apple Park, in an undisclosed location (of course), that future is being worked on right now.
* Much like the debate between native and web. I regularly noted back in the late 2000s that both would win their respective mediums.
No, I’m not talking about that one…entirely.
I thought it would be worth pointing out—and thanking—Phil Schiller for the changes since he’s taken over the App Store back at the end of 2015. Plus, he also went to Boston College. People who went there are pretty smart I’ve heard.
With that, here’s a list starting from June 2016 through June 2017. Not mentioned in the formal announcements are the much faster review times, letting developers use the same Apple ID across iTunes Connect organizations, and giving developers more control over resetting reviews. The breakdown includes commentary on what we especially liked and what we hope to see continue to improve.
All in all, these are amazing updates in a relatively short period of time. Congrats to Phil and the entire, hard-working App Store team!
Rewritten App Review Guidelines with more context, including guidance for Mac apps. While these can be improved further, it showed empathy to regular complaints on ambiguity from the developer community.
Improvements for App Store optimization and analytics data, such as impressions. Developers had zero understanding of their App Store conversion rates before this update.
Only one size of screenshots required per device family. If you localize your app, this change helped considerably.
A focus from Apple on removing abandoned apps, which reflect poorly on the developer community. Also, an attempt from Apple to deal with keyword stuffing in App Store titles. It was a nice balance of not 100% closing off ASO best practices.
Subscriptions opened up beyond just content-driven apps, extended trials became available, and the 85/15 revenue split in year two for subscription apps. All welcomed changes. In our experience at Savvy Apps though, Apple is still overly restrictive about auto-renewing subscriptions specifically. It seems hard to get that revenue model approved for new apps that are not content or media-specific. They don’t yet show “ongoing value,” which is obviously hard to show for a brand new app. There was also an update for better reporting of subscriptions on September 13, 2016.
Certificates are still painful as a whole, especially when doing 2-3 different builds per app (production, staging, development). That may change with the TestFlight updates from April 2017. Taking push certificates out of the equation though is helping. Our development team members love this change in particular.
September 28, 2016 - Search Ads
Search Ads are really nice for new apps in particular because it takes some time to begin to rank for relevant terms. Developers can also start to compete with those companies and apps that dominate organic search results.
When marketing your app before this date, in-app purchases were always problematic. This change ensured you can give key contacts a way to explore premium features and content.
While there are some great resources available for iOS design—including our own iOS Sketch Wireframe Kit and iOS Sketch App Icon Template—it’s nice to see Apple getting involved. A big win for Sketch as well, since Apple offers their resources both for it and Photoshop.
If you can’t beat them, join them. Developers wanted to drive ratings and reviews for their apps. Apple wasn’t a fan of third-party, in-app rating options, so they rolled their own solution. We jumped on it but would like to see the ability to trigger the ratings prompt based on actions and behavior. A straight up app launch count, as it is currently implemented, could lead to negative reviews.
Responding to Customer Reviews
Responding to reviews really was a must-have. Other platforms had it and Apple was behind the curve. It’s an important change of policy. We also are glad that Apple notifies users when a developer response is made.
We previously had a fairly extensive TestFlight setup for multiple builds that we are hoping to streamline. Allowing testers to have multiple TestFlight builds is critical, keeping them on a build once it goes live makes tester lives easier, and the update to groups brings significant efficiency.
Like the App Store impression information, this update lets developers get vital information. Once you know what particular channels have the largest impact on downloads, you can then focus on similar outlets or better try to optimize lower-performing sources.
I ran down the changes in my post on 11 considerations for updating your app for iOS 11. The App Store redesign hopefully will help with better discovery for non-game apps, highlight many more apps with “Apps of the Day,” and drive more downloads and in-app purchases with the revamped product page.
Benedict Evan’s “Cloudy” take on WWDC has dovetailed with a number of thoughts I’ve had over the last few months:
I’ve described this before by saying that Apple is moving innovation down the stack into hardware/software integration, where it’s hard for Google to follow, and Google is moving innovation up the stack into cloud-based AI & machine learning services, where it’s hard for Apple to follow. This isn’t a tactical ‘this’ll screw those guys’ approach – it reflects the fundamental characters of the two companies. Google thinks about improving UX by reducing page load times, Apple thinks about UX by making it easier to scroll that page.
In particular, this excerpt reminded me of Fred Wilson’s recent comments about Apple not being a “top three” technology company by 2020 because they don’t get the cloud. Over the last couple of years, it has been arguable that Google is getting better at what Apple does faster than Apple is with Google’s core competencies. Whether it’s user experience, design, or even a more platform-centric approach, Google has advanced those fairly quickly compared to Apple’s mastering of the cloud.
So, yes it was a year of Apple having the cloud—including what Benedict calls the “personal cloud”—underpin a number of their key initiatives. But with Google getting better at some of Apple’s strengths, will Apple’s “dumb cloud” approach be able to compete with the likes of Google Now?
I would guess that many consumers would still choose using SMS or taking phone calls from their Mac—features powered by OS X Yosemite and iOS 8—over being told when to leave for an appointment. Clearly each of those kinds of features appeal to a specific demographic but Apple continues to cater more directly to everyday convenience where Google’s AI and machine learning are attempting to solve bigger and more complex problems. Obviously Google Now is just one example but self-driving cars and drones also come to mind.
Put another way, Apple continues to optimize for the relatively near term. Each year they make consumers lives just a little bit better. What they bring to the market may not appear as lofty as Google’s future initiatives but as John Gruber notes, Apple knows how to ship. These aren’t concepts, they’re products that scale to the mass market.
Of course, Apple has their own future-focused, mind-boggling roadmap, which is what has allowed them to launch market-transforming products like the iPhone or iPad. Still, I’ve wondered if Apple is not focused on the future enough. The corollary may be more pressing for Google: optimizing too much for the future will continue to reduce the impact they can have on the present. Apple may not have self-driving, concept cars but there’s no company that can compete right now with their ability to deliver incremental, everyday convenience to the mass market each and every year.
When I threw my father a surprise 50th birthday party a number of years ago, we had to scour our family to find decent pictures of his childhood, teenage, and early adult years. In the age of cheap storage and phones that double as many people’s only camera, today we have the opposite challenge of past generations: we have way too many photos.
My wife’s MacBook Air is a testament to that. Her iPhoto Library has grown to over 125 GB, causing her machine to be resource-constrained while iPhoto is open. Between the birth of our son at the start of 2012 and the advancements of the iPhone, she went from snapping around 1,000 or so photos back in all of 2010 to nearly 7,000 just through October 2013 alone.
While a second stage will be to move significantly older photos off of her hard drive, step one was to make iPhoto more manageable by reducing the overall size of her iPhoto Library. My approach was to group photos by year into multiple iPhoto libraries. Beyond speeding up iPhoto usage, this felt like a nice way to browse photos and just as importantly ensure there was no longer a single point of failure by having a single, massive iPhoto Library.
iPhoto does natively support the ability to have multiple iPhoto libraries but as usual, the simple solution is not as simple as it sounds. The main issue is that the easiest way to get photos from one library to another will cause the important metadata associated with the photos to not be maintained. That’s where Fat Cat Software’s iPhoto Library Manager comes into play. While iPhoto Library Manager does much more, what I mainly used it for was to copy photos from the default iPhoto Library into ones associated with each year.
The best part about this app, is that it actually uses iPhoto itself to do the work. After you create the library and choose the photos (and videos) to copy, iPhoto will systematically open and close in the background. Unlike the “easy way” of moving photos mentioned above, iPhoto Library Manager automagically employs the importing functions multiple times to maintain event info and other metadata of the photos. Doing this manually would take a considerable amount of time and could also introduce copying errors.
iPhoto Library Manager also has a nifty find duplicate photo feature—even across libraries—that I’m sure will be helpful at some point. And if I ever want to eliminate certain libraries, there’s also a merge function. For now, problem solved…no more fans kicking off when iPhoto is open. iPhoto Library Manager is well worth the $29.95 price tag.
Although I think we should try to give our apps a unique look through subtle twists on the iOS 7 design language, I’m excited to focus more on making our apps unique by experimenting with novel interaction models, transitions, and physicality, making our apps a lot more visceral.
- Jeremy Olson
With Apple focusing on clarity, deference, and depth for iOS 7, the new user experience and interactions models of iOS 7 apps are just as important as the new design language.
A point made by Harold Emsheimer on the companion Branch discussion highlights this further, “For now we are just focusing on the new APIs and less on the UI.” It’s an interesting approach that would likely start with incorporating elements such as UI Dynamics and then attack an iOS 7 re-design later, so as he puts, “we aren’t developing new patterns from our gut reactions.”