Blogs may have just moved to the next level. IBM is set to include a blogging tool in its Workspace 2.6 software collaboration platform.
IBM knows first hand the benefits of blogging. Being an early adapter of this technology, they have tapped into the power of dark blogs (see The Power of Dark Blogs). That means that their blogs are utilized as an internal communication channel, assisting their thought leadership efforts amongst other things.
Blogging must have paid off big for Big Blue, who now is one of the first major players to include a blog element into its product offerings.