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Andrew McAfee on Enterprise 2.0

Andrew McAfee – Harvard Business School Professor – is talking about a term he helped coin, “Enterprise 2.0″.

He notes, “Web 2.0 is not a revolution…revolutions are usually very violent and very quick…we are undergoing a transformation…we don’t know how long it’s going to take.”

Two transformations have occurred: one on the Internet and one in the enterprise.

Inside the enterprise, managers have been ganging up on pushing new technology on users.

Web 2.0 is successful because technologists figured out what users wanted:

1. To interact w/each other

2. As little structure as possible during interaction and use of technology

…and the result was that

3. The outcome of getting out of the way does not mean chaos

On the enterprise side, for the first time, all three constituents of technology have begun working together: managers, technologists, and users. Enterprise 2.0 does not equal blogs plus wikis behind the firewall. That is entirely too limiting.


What is the appropriate role of the management constituency in Enterprise 2.0?

How big does an organization need to be to tap into all the good things that would come with Enterprise 2.0?


– Rates of innovation are going to be very high.

– Bridging the gap between current established infrastructure and the less structured collaboration of new web.

Check out Andrew’s Enterprise 2.0: The Dawn of Emergent Collaboration.

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