Ken Yarmosh is a product strategist who helps organizations, businesses, VCs, and technology developers maximize their Internet and mobile investments.

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The Whole Web 3.0 Deal

Sometimes the web world makes me angry.

My peers need to stop creating crazy words like blogging, vlogging, podcasting, and wikis. And please, it’s time to end the coining of terms like mash-ups or folksonomy.

Technology is thankfully pushed forward by those on the edge. But advancements need to be communicated to those in the mainstream. It is only when those in the mainstream adopt technology that we often begin to truly grasp technology’s full potential.

If my Mom or uncle or whomever is utterly confused by a word because it is unintuitive or just plain geeky, they will simply walk away from it. I’ve written about the growing technology divide before – my Mom is still learning how do e-mail attachments.

The point here – I put up with ‘Web 2.0′ because it had already gained significant clout by the time I entered the game. But ‘Web 3.0′ is a phrase I’m just not going to use. And for that matter, the Semantic Web doesn’t work for me either. I don’t mind using them within geek circles but we need a better way to communicate these ideas to the non-tech savvy.

For more on the Web 3.0 debate, check out Scoble’s (sarcastic) summary.

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Posted on November 17, 2006

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About Ken Yarmosh

Hi. I'm your host Ken Yarmosh, a mobile impresario, O'Reilly author, and entrepreneur based in the DC area. I've been writing here since 2005 with a focus on startups, product strategy, mobile, and more generally, digital technology's impact on business, life, and culture.
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