“They’re looking at this year and asking how will it lead me into next year,” he says. Some firms are willing to throw some money at mobile this year, but don’t really expect much to start happening until 2011.
“Mobile is such a moving target this year,” he explains. “Tablet devices have been touted for some time as the ‘Next Big Thing,’ but didn’t really materialize until Apple introduced the iPad.”
Android device makers are very active and is surpassing Apple in the number of devices using the Google operating system and shipping daily.
So, he says, “People are just trying to keep up with what’s happening. They’re not sure if things will change drastically again this year. They want to be leaders, but they don’t want to over or under invest in something they don’t completely understand.”
Yarmosh says he sees a lot of indications that tablet computing and apps are becoming important this year. “I have my iPad with me in every meeting and that’s the only thing they’ll want to talk about.”