Jeremy Olson’s Response to iOS 7

Although I think we should try to give our apps a unique look through subtle twists on the iOS 7 design language, I’m excited to focus more on making our apps unique by experimenting with novel interaction models, transitions, and physicality, making our apps a lot more visceral.

- Jeremy Olson

With Apple focusing on clarity, deference, and depth for iOS 7, the new user experience and interactions models of iOS 7 apps are just as important as the new design language.

A point made by Harold Emsheimer on the companion Branch discussion highlights this further, “For now we are just focusing on the new APIs and less on the UI.” It’s an interesting approach that would likely start with incorporating elements such as UI Dynamics and then attack an iOS 7 re-design later, so as he puts, “we aren’t developing new patterns from our gut reactions.”