Google Search is so Web 1.0


I’ve been beta testing wink over the last week. As opposed to other search engines (until today), wink combines the idea of search and tagging, in that order. Their motto is “People. Powered. Search.” At its core, wink is powered by Google search. Over time, however, people rate and tag results, thus in theory making wink a better, ‘people powered search’ engine.

Now, compare wink’s model to…

  1. del.icio.us, which started with tagging, only to later include the ability to search.
  2. BlinkList, which although appeared to be a del.icio.us alternative is looking more and more like the Personal Discovery Engine that Mike Reining calls it.
  3. Google, which has added tagging to search. What Google offers, not so special when considering what else is out there. What it speaks to – the power of combining search and tagging, very important.

While tagging initially was ‘neat’, we are now seeing only a snippet of its role in the future of the web. How can we deal with information overload? How can we deal with something billion web pages and something million blogs? How can we find the information that is relevant to us, quickly and efficiently? Two quick answers – ‘People. Powered. Search.’ and ‘Personal Discovery Engines’.

That does not mean that wink and BlinkList have all the answers. What they and others are beginning to realize though is that there is no perfect search algorithm, there is no computer or code that can best map the way humans seek out new information.

What Google has done for search to this point has been incredible but Google search is so Web 1.0. We need people powered search, we need personal discovery engines. We need Search 2.0. The technology is still in its infancy but tagging is going to be a key element in the transition to a new approach to search. You can bet Google understands that – this move confirms it.