Back in 2006, I wrote that new media was becoming old media all over again through the lens of blogs. Nearing the end of 2008, new media is still becoming old media but there are just different players in the game.
Look no further than the social media darling Twitter. Once out of graces with technocrats of the Web but now popular enough to require tactics and strategies to succeed with it.
No, it’s not popular simply to use Twitter as one desires. It’s critical to follow etiquette. It’s key to have a massive following. For example, follow those who follow you. If not, you will often shortly be unfollowed once your follower recognizes your unwillingness to follow.
Oh, and make sure that you include links to interesting news items in your tweets. After all, you are using Twitter to break news. At the very least, retweet someone else’s tweet but just change the words around. Be creative.
Blogs are soooo early 2000. Thankfully, we no longer have to write blogs about blogs. But we do have to write tweets about Twitter. At least through the rest of 2008.
I don’t know about you but I’m planning on giving up Twitter and all micro blogs as part of my 2009 resolutions. Everyone knows that 2009 will be the year of the inviso blog. It’s so mobile and transparent that it’s always there yet you might not even be able to read it. iPhone app to launch shortly.