Posts tagged "ipad"
In-between the launch of App Savvy, talks, interviews, and some very exciting client work, I’ve been tinkering in the workshop. I’m going to write much more about the making and motivation of my latest app—Rise Alarm—but for now, go check it out. It has a very unique experience, with the interface being driven by swipes. It also just so happens to be the most beautiful alarm clock on the App Store. I’m finally satisfied with a fun, quality alarm app that works 100% of the time (yeah, local notifications!).
By the way, there are also a couple of fun video trailers. The one currently featured on the homepage showcases the iPad version (part of Rise Alarm Universal) and an original song by my bud Liam McDonald (a talented yet undiscovered singer/songwriter). I could definitely hear this song in an Apple commercial. The original iPhone trailer is also still available and has a completely different style. At the end of it, you can hear the “Glow” alarm sound. Great alarm sounds are also a major part of what makes Rise Alarm different than other options.
Don’t take my word for it? Check out this initial glowing review on MacStories.
One of the big questions iOS developers continue to ask is when they can safely stop supporting older iOS versions. Currently, that question is focused on supporting iOS 3.x. I’ve seen stats for iOS 4 market share vary from over 90% of devices still running iOS 3.x to over 90% running iOS 4.x. The problem is that these stats are anecdotal. Since most developers build apps that are often in the same category/genre, the patterns identified in their own analytics can be completely misleading and representative of a particular demographic.
As part of a larger project I’m working on, which will help iOS developers understand various market trends by learning from each other, I’ve put together a very brief survey asking developers to share what iOS usage patterns they are seeing in the analytics of their applications. To make the data a bit more reliable, I’ll need a broader representation of developers participating. Once I receive a sampling across a number of categories, I’ll detail the results of the survey in a post.
Take the iOS Market Share stats survey now »
(completion takes less than a minute)
Over time, I’ve seen and heard dozens and dozens of inaccurate beliefs about what’s involved in building iPad and iPhone apps. I decided that I wanted to start debunking some of those myths and thus created the talk called, “9 Myths About Building iPad/iPhone Apps” to complement my book.
I was fortunate enough to present this talk to a great group of folks on an O’Reilly webcast. As part of that webcast, I promised to address some of their unanswered questions in this post. Since I flew threw most of the questions during the Q&A, I don’t have much to add at this point. If anyone has a question, however, feel free to drop me a line and I’ll either respond directly or update this post if it would be helpful to a larger audience.
Note: When viewed on SlideShare, these slides also include notes.
I haven’t written about it much here but if you follow me on Twitter, you know that I’ve been working on my first book, an iPhone and iPad strategy and marketing book called App Savvy (O’Reilly). Well, today is launch day and since it’s no longer just a pipe dream, I’m happy to share more about it.
Why App Savvy?
App Savvy started with a simple vision: be the guide for launching iPhone and iPad apps. There are many iPhone and iPad books available but the large majority of them are focused on design and development. Even ones that are more business-centric are simply not written by applying a disciplined and practical approach to building iPhone and iPad apps…because other authors do not have that background.
After working with new ventures and startups for the last decade as a product strategist, I successfully applied the principles I used in that work to the App Store. That approach is why I’ve been to create apps that are still bestsellers a year after their launch, even with 300,000 apps available. I don’t write that to gloat but to share that the process in App Savvy is not a framework provided by an author but rather a field guide detailed by a practitioner.
In addition, because I know I don’t have the market cornered on a proven approach to creating apps, I interviewed close to thirty of today’s best app creators including Smule, tap tap tap, Tapbots, Sophia Teutschler, and Mike Rundle. The full list of interviews and table of contents is available on the App Savvy website.
Who needs App Savvy?
The focus of App Savvy appeals to a broad audience including entrepreneurs, marketers, product managers, designers, and developers alike, across various industries. It’s possible that a solopreneur could use to it help estimate development costs and hire a team. But a developer may also want insight on the business, strategy, and marketing side of apps. Similarly, someone in a corporate setting may look to the book for assistance with concepts like beta testing and how to actually submit an app to Apple.
Advanced reviewers have told me and written that the reason they love App Savvy is because the content is immediately practical. It’s not a treatise on apps and it’s not meant to convince you apps are important. It’s a step-by-step guide for how to take an idea, vet it, and incorporate customers—from the outset—to make it successful.
How You Can Help
If you’ve been reading this blog for some time, you know that I’ve never asked for much…today, I could use your support. Whether you buy a book or not (please do!), blog posts, tweets, Facebook likes, Amazon reviews, and similar contributions are extremely important for App Savvy to be successful.
Here are some of the key links:
While I’ll be updating reviews more regularly on my book website, here are a handful of early reviews:
Writing App Savvy would not have been possible without many people’s help. I can’t detail that here (I had a hard enough time in the Acknowledgments) but I’d be remiss if I didn’t mention that writing this book was a sacrifice and labor of love for many others besides me. For that and for any part you’ve had in helping get it into people’s hands, during the production process or now, with it available to the public, I’m extremely humbled and grateful.
Debbie Ohi’s writing her novel, “Killer Zombie Squirrels From Outer Space” on the iPad. Because of that, she’s also created got a comprehensive review of iPad writing apps for writers.
We’ll continue to see interesting uses of the iPad but they are still the exception to the rule: the iPad primarily remains a consumption device. If you are developing apps, don’t forget the way most people are engaging the iPad.