Ken Yarmosh – Product Strategist and Technology Connoisseur

Ken Yarmosh is a product strategist who helps organizations, businesses, VCs, and technology developers maximize their Internet and mobile investments.

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Making Web Apps Better

The digerati is no stranger to the dead pool – but there’s recently been a mega slashing by Google. Jaiku became an open source project, development stopped on Google Notebook, uploads ceased on Google Video, and Dodgeball went the way of the dinosaur. That’s after GOOG pulled the plug on Lively back in December ‘08. Hopefully, they are done with their "re-organizing" for a while.

Considering that these products died (or are dying) at one of the leading Internet companies, more and more questions have arrived about web apps and their reliability. That’s especially the case of those examining cloud storage and the much touted “Gdrive.”

Web applications haven’t proved to be everything that so many people thought they could be. Accessing the same data on any machine with only the need for a web browser has proved to only be a “beta” for the software-as-a-service paradigm. If you think about the “system requirements” of the traditional client installation, in the web app model, the necessities are an Internet connection, browser, and often an e-mail address. But it’s time for that to change. Here are some of the standards that should be adopted:

1. Offline Access

While Internet access is becoming more ubiquitous, there are still are many situations where connections are either unavailable or spotty. To be useful, web apps need to be available at all times, whether in an “offline” mode through the browser or in some client installation that stores changes locally and syncs them back to the network when connectivity is once again present.

2. Offline Storage

Offline access and offline storage go hand-in-hand. Users of web apps should be able to view or edit network data and create new data, regardless of the state of their connectivity.

3. Data Export (and Import)

Users are at the mercy of web app providers, especially because many web apps are free. It’s been a mutually beneficial relationship though, because companies running web apps typically thrive with a large user base. With web apps dying and issues of trust and reliability becoming paramount, it will take more than a cool product for people to get hooked on a new web app. They’ll need assurance that if the service dies, they can easily take their data with them in a standard data format. And because there are now web apps providing similar services, importing data from another service (again, in a standard format) should become a baseline feature.

4. Constant Syncing

There should be constant syncing between local and network storage. This shouldn’t be an option, it should be built into the web app and working by default. It not only protects the user, it makes them happier because they can use the product with all the same data wherever they want.

5. Better Terms of Service

If you take the time to read many of the "Terms of Service” (TOS) offered by web app providers, you’ll find that you have little to no rights. Not only that, most providers give themselves the ability to immediately shutdown their services. Even if their service or elements of it are free, that puts users in a bad position. Users need fairer TOS.

6. Richer “Webtop” Experiences

There’s more that can be done in an AIR-like environment than a standard browser. That will likely change over time but web apps can greatly benefit from leveraging client-side computing power with server-side storage – the webtop.

The Impending FeedBurner Exodus

If you haven’t heard, bloggers are getting fed up with their feeds. Well, not really with their feeds but with FeedBurner, the once beloved, must-have RSS feed analytics tool. The long and short of it — since the Google acquisition, support has waned, communication has been cut-off, and the service itself has stagnated or even possibly regressed.

Some of the most recent complaints surround FeedBurner not picking up changes to feeds quickly enough and changing their ping address without notifying anyone. While not critical to the average blogger, large blogs need to beat each other (up) to breaking stories and have been frustrated with the lag. Ironically, since they are all using FeedBurner, they’d all be affected and hence not truly be harmed. But that’s not really the point.

Historically, the major concern with FeedBurner was outsourcing the management of a vital part of a blog — the RSS feed — to a third-party. While it seemed that FeedBurner had the best intentions, ultimately, it’s hard to argue that these fears weren’t valid.

Today, FeedBurner appears to be dying. If blog publishers want to leave the service, they are left with no useful way to export their historical data and a lousy 30 day re-direct to a different feed, where half of that time — days 16-30 — there is a simple note to update the feed subscription to a new address.

What’s worse still, is that bloggers and other publishers are not aware of alternatives to FeedBurner — because there really are none. At least not in a FeedBurner-type existence.

Why is there no competition? There’s little incentive for innovation or new entrants in the feed management space as it currently exists. FeedBurner owned feed management and bloggers were happy with it during the pre-Google days. Since becoming part of Google, FeedBurner now offers all of its services for free. It also just so happens to be backed by the largest company on the Web. In addition to all of that, any new company would have to fight to regain the trust of bloggers, who appear to be disillusioned by this failing service.

The writing is on the wall. Bloggers are going to start leaving FeedBurner. There is going to be a mass exodus of the service unless the old FeedBurner returns to the scene. While FeedBurner publishers will need to leave their stats behind, the benefits are clear –the security of “owning” a feed, including its statistics, update speed, branding, and more.

Of course, there will need to be viable alternatives to FeedBurner. The good news is there is hope…

What You Can’t Live Without in 2009 – Your Data

The digerati have begun detailing their yearly lists of Web and digital products they “can’t live without.” The sad truth is that we really can’t live without these items in our lives. We no longer know people’s phone numbers, rely on e-mail as our memory, and have countless silos of data around the Web that represent the most important pieces of personal and professional information in our lives.

If I had to guess, what you really couldn’t live without in 2009 has less to do with these products and more to do about the data they have:

You probably couldn’t live without your cell phone in 2009. Or maybe you just couldn’t live without having your phone book with you at all times.

You probably couldn’t live without your e-mail in 2009. Or maybe you just couldn’t live without the contents of your e-mail inbox.

You probably couldn’t live without Amazon.com in 2009. Or maybe you just couldn’t live without your wishlist of books to buy.

You probably couldn’t live without search in 2009. Or maybe you just couldn’t live without getting movie times, finding directions, or looking something up in an encyclopedia instantly.

You probably couldn’t live without your blogging software in 2009. Or maybe you just couldn’t live without all the posts you’ve written as a blogger .

You probably couldn’t live without Facebook in 2009. Or maybe you just couldn’t live without all the contact information you have available in it.

For all the usefulness of the Internet and digital technology, entrusting so much confidence in 1’s and 0’s can be exceptionally detrimental to our personal and professional lives.

The reality is that we, as users of many free Web products, are completely at the mercy of these oddly named companies. They owe nothing to us. In fact, many of their Terms of Service make no guarantees about their future existence or abruptness of a possible demise. And why should they? After all, many of them are free.

Data is the real “must have” of 2009. Anyone that has our data knows that…and should feel comfortable amidst trying economic times.

App Savvy: An O'Reilly Book.

About Ken Yarmosh

Hi. I'm your host Ken Yarmosh, a mobile impresario, O'Reilly author, and entrepreneur based in the DC area. I've been writing here since 2005 with a focus on startups, product strategy, mobile, and more generally, digital technology's impact on business, life, and culture.
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