Ken Yarmosh – Product Strategist and Technology Connoisseur

Ken Yarmosh is a product strategist who helps organizations, businesses, VCs, and technology developers maximize their Internet and mobile investments.

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Technology, Guilt, and the Olympics

Today’s communication technologies – including cell phones, e-mail, and blogs – can drive users to a heavy sense of guilt. If I were to try and put my finger on it, I’d say it is because we live in a “fast food” culture, where instant gratification is not expected, it is demanded.

But instant access was not necessarily the motivating factor behind the development of these technologies. The point of a cell phone is to give greater mobility for the person making the calls. A byproduct is that mobility can benefit the caller too, because there is a higher likelihood the call will be received.

Blogging removes the constraints of needing to be tech savvy to put information on the web. The point of a blog is to provide a tool for people to easily publish thoughts when they have something to share. Blogs benefit readers because they can encounter new ideas and voices previously unavailable.

Instant gratification changes things though. If someone calls your cell, they expect you to answer it or to call them back immediately. They know you have it with you and that you are doing nothing more important at the momentum of their call – you are just screening them.

Same thing with blogging. In the unlikely event that you are lucky enough to have a consistent and loyal readership, that readership expects you to continually generate new content no matter what the circumstances – and at no cost to them. And oh yeah, they can unsubscribe or give up visiting your site at any moment, so if you suddenly bore them or don’t meet their rigorous content schedule, sayonara.

Over holidays, bloggers will often write content in advance and have it auto-published. Either that or they get guest bloggers to come in and write on their blogs, so they won’t go down in the rankings.

But such a mindset just doesn’t make sense. We need to begin to reclaim the original purposes of technology and that doesn’t include it or the people behind it, to run our lives.

So, I’m doing something bold – in a matter of hours, I will depart for the Olympics for a much needed vacation. My blog will remain completely dormant during that time. No auto-publishing, no guest blogging, no new content. My work e-mail will be left untouched and I won’t be taking calls. As a matter of fact, I’m going to do my best to go as offline as possible (minus personal e-mail communication to family).

And guess what, I’m not going to feel guilty about any of it. That’s not to say that I don’t care about you, my loyal readers. In fact, I am pleased to write that as of this post, I have the highest number of RSS subscribers I’ve seen to date.

If you are willing to sit tight for 10 days or so, great. But if you decide you need to move onto greener pastures, I won’t hold you back.

Technology complements life – it doesn’t supplement it. I don’t live to blog – I blog about living (or in this case, technology).

See you soon,

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Would I date someone who doesn’t have a blog?

In my circle of friends, I’m known as ‘the geek’. I’m ‘the blogger’, who doesn’t do any real work, I just blog. More and more of my friends are starting blogs though and it’s not just because of me either.

I’m finding people my age (twenty-somethings) are really getting into blogging. These aren’t business blogs, rather more of the digital diary type (digital diaries that are of course accessible to the world). And these aren’t teenage blogs either, spilling extremely personal details. They are funny, they give insights into the daily routine of life, share thoughts on movies, or even give perspective into relationships. They exemplify the beauty of blogs – make them whatever you want.

Something interesting is happening though, I’m beginning to meet girls who I potentially am interested in, who keep regular blogs.

Back in December, I actually went on a blind date, as a favor to a buddy (i.e., I had no better plans on a Saturday night and a blind date sounded just fine). The important point of this story is that she is a big time Xanga blogger. She told me about her blog during our date and as soon as I got home that night, I looked it up and began reading her entries.

While it was neat that she was a blogger, more significant was the fact that I suddenly got to know her that much better. As bloggers we often read statements like, “I feel like I know you already because I read your blog everyday.” It holds true in other contexts too – dating is one example.

There is a tremendous amount of transparency and trust transferred when someone gives you their personal blog address. Yes, it is accessible to the world, if the world happens to stumble across it. But with 27 million blogs out there (and probably a whole lot more than that), most blogs remain in obscurity, acting only as places that friends or family visit.

It may sound funny but blogging may actually help foster more successful dating relationships. Why? Well just take a look at their blog either before or after a date and you’ll begin to get a pretty decent picture of their beliefs, ideology, and interests. If their blog exists in a social environment like MySpace or Xanga, you can also get a pretty good idea as to who they are “interacting” with on a regular basis – yeah, I’m probably going to stay away from the girl who has tons of comments from other guys, she may be a bit too flirty.

Would I date someone who doesn’t have a blog? Yes, I guess I would. But blogging is attractive. It means the wheels are turning upstairs. It shows that someone is observant, pensive, and engaged in their world.

Rather than eHarmony or Match.com, I’m wondering if blogs could really transform the online dating scene. I imagine if they haven’t already, that services like these might begin to roll blogs into user accounts.

I think I was lucky to meet some beautiful lady bloggers but I hope they weren’t anomalies. Blogs could make dating a whole lot easier for me and many others out there. All you single types, spread the word!

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Pete Cashmore on the Edge

I normally am on board with Pete Cashmore but he’s making some brash comments on a couple of his latest posts.

First, he called coComment the best Web 2.0 service launched this year (if need be, check out this refresher on coComment):

I love, love, LOVE CoComment! The idea is a good one: bring together your widely scattered blog comments and help you track the replies from around the…err…commentosphere

I respectfully disagree with Pete at a number of levels on this one. Here is part of a comment I wrote on his blog:

Best Web 2.0 service of the year, Pete?

Now, don’t get me wrong, I think they have streamlined some of the process I was using to track my comments but what they are doing here is not revolutionary.

Plus, who besides uber geeks actually wants to use this service? I think it appeals to a very, very small group of people, who if prompted to pay would have plenty of free alternatives to use.

[In his response to me, Pete says coComment might actually be an alternative to having a blog. But in all cases, it is still a rather small audience - and I'm not buying the long tail - it is not an all encompassing magical term to justify limited appeal]

Pete also recommended that coComment could take the content they have and implement a revenue sharing business model ala Squidoo. That would definitely rub me the wrong way, especially since that sort of model was not articulated from the outset.

Then, Pete calls Mike Arrington’s new edge project Edgeio a little eBay killer. I think Pete is approaching the edge himself.

Edgeio is an interesting idea but it has some challenges. One is what Rob Hoff spoke to last week, “it may take a lot of marketing to get bloggers to post listings on their blogs and go to Edgeio to refine them.”

Secondly, is that it appeals to a much smaller audience (e.g., one that understands how to tag something “listing” – many non-tech bloggers are unaware of how to tag). Of course, Mike probably knows that and has adapted his approach accordingly – I don’t doubt Mike’s side of the equation, I’m sure he has done his homework.

To say that Edgeio is going to be an eBay killer though, is a bit extreme. As an example, there is no doubt that my aunt who sells dolls on eBay will continue to use eBay and not begin listing them on a blog (her response, “blog, who?”). Same with other older or less tech savvy friends and family. If anything, Edgeio may eventually be a strong competitor / alternative to craigslist in the future but it’s definitely no “eBay killer” (despite the 20,000+ audience that Mike can turn onto it from the outset).

Techies and early adopters need to realize there is a whole big world out there. And it’s one that can give two hoots to tracking comments.

NSA Wiretaps, MySpace, and Virtual Surveillance

Earlier this week, Attorney General Alberto Gonzales faced questioning from the Senate Judiciary Committee, in regards to legitimacy of the Bush Administration’s NSA wiretapping surveillance program. Mr. Gonzales wrote an editorial, published Monday morning in the Wall Street Journal’s Opinion Editorial entitled America Expects Surveillance.

Mr. Gonzales’ case as stated in this editorial and also before Congress is that the President had the authority to use such tactics in order to protect “both the security of the nation and the rights and liberties we cherish.” He also points to specific examples in America’s history where similar tactics were used:

History is clear that signals intelligence is, to use the language of the Supreme Court, “a fundamental incident of waging war.” President Wilson authorized the military to intercept all telegraph, telephone and cable communications into and out of the U.S. during World War I. The day after Pearl Harbor, President Roosevelt authorized the interception of all communications traffic into and out of the U.S.

While the title of his piece is not necessarily addressed through his argument, I find the idea behind it most interesting. Outside of the legitimacy of his claims, I found myself wondering, do Americans expect surveillance?

I can think of more than several cases where the answer is most definitely yes.

Consider the fact that in most every store today, there are video surveillance cameras. Many places of work have the same, especially in mission critical data centers or areas of confidentiality.

The Internet is no different. IP addresses are logged for nearly every website someone visits. Online activity is identifiable enough that college students can be busted for illegally downloading copyrighted material.

But what made me really start thinking is what I’ve been hearing about parents and MySpace. A Dateline special that aired near the end of January was actually entitled Why parents must mind MySpace. And many parents are now “spying” on their kids’ online activity.

I see nothing wrong with parents ensuring their kids are behaving online. For that matter, nor do I with the MPAA trying to use the proper channels to enforce copyrighted material from not being illegally downloaded or distributed. Or in search engine companies handing over non-identifiable search queries to the federal government when requested.

Digital citizens still feel empowered to disregard established law (or in the case of kids, disobey their parents), believing the Internet provides them a cloak of invincibility from repercussions. They do not believe that “virtual surveillance” really even exists because unlike the cameras in the store, they haven’t seen them – at least not until recently.

Thus, the issue in all these cases is found in the perception of surveillance. In instances where people have commonly accepted some sort of checks and balances, they do in fact “expect surveillance” and have a harder time disputing the consequences for wrongful actions.

With amendments to laws to match technical advancements, netizens will soon begin to understand that the virtual world is not all that different from the physical one. The presence of virtual surveillance will be felt. And that may help curb some of the dangers or crimes in the deep dark alleys of the Internet.

Google tests out Hosted Email Service

Details at the Corante Web Hub.

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Yahoo! and Digg – Sign of the Times or Big Rumor

As you can well see, I stay away from the rumor mill both here and at the Corante Web Hub. So when everyone got in on the Yahoo! buying Digg talk, I steered clear.

I don’t know what is up with the alleged deal at this point but I found something kind of interesting on a couple of Yahoo! personality blogs that made me start thinking if there was any legitimacy to those talks.

Yesterday, as I was reading fellow Corante Network contributor Matt McAlister’s blog (who, I may note, always has interesting insight to share), I noticed the following at the bottom of his post:

Now, normally, I wouldn’t think too much of that. But his other buttons each link to another Yahoo! property (“Bookmark” goes to del.icio.us and “Blog” goes to Yahoo! 360). More importantly is that I’ve not seen anyone actually add that sort of functionality to their blog yet. I did a quick search on the Digg site and via search engines and couldn’t find the code to do so (note that the button actually adds the URL into the Digg system versus just bringing you over to the Digg site).

Then, I went over to Jeremy Zawodny’s blog and low and behold, the same button existed.

Am I just reading into something here or is that code and the blog “Digg it” type button widely known? Trying to be a sleuth but I could just be a sloth in keeping up with the word on the street.

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The State of Search 2.0

How useful is search for you? I’m more than dissatisfied with it.

I’m not the only one who thinks we are in definite need of Search 2.0. Just ask the founders of Wink, Delicious, Eurekster, or Rollyo. Or Google and Yahoo! for that matter.

There generally seems to be two different approaches to Search 2.0. The first is the approach of Wink / Delicious, which is largely community driven.

Wink is people powered search. Users rank and tag Google search results, thus using collective wisdom to improve the results for queries. Delicious does something different but with the same goal of better search results – a search query for a word like blogs returns results for the most tagged item by the community.

On the other hand, we have Rollyo a concept based on individuals creating their own search engines. With Rollyo, for example, you can create a vertical search engine on a niche subject or one consisting solely of the sites you visit on a regular basis.

Eurekster is somewhat of a mix of these two ideas. Like Rollyo, Eurekster lets you create your own search engine, calling your creation a “swicki”. In this approach though, you train the swicki to help point it to more relevant sites or search queries. It then uses that information to weight search results – results do not include solely hits from the specified sites. Eurekster also learns from users and has a buzz cloud below its search box, showing the most popular queries by users. You can check out my swicki or see it in action on the right sidebar of Jeff Clavier’s site.

Yahoo! and Google jumped in on Search 2.0 by doing things like social bookmarking and search history. They seem to be betting on personalization over the community approach.

A pure technology solution is not going to solve the search problem. As I wrote in the past, there is no perfect search algorithm. The analysis above proves that. Now, it’s a matter of seeing which type of human intervention – at the individual or community level – brings us closer to Search 2.0.

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About Ken Yarmosh

Hi. I'm your host Ken Yarmosh, a mobile impresario, O'Reilly author, and entrepreneur based in the DC area. I've been writing here since 2005 with a focus on startups, product strategy, mobile, and more generally, digital technology's impact on business, life, and culture.
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