Archive for July 2005 -- Ken Yarmosh

Blog Business Summit

July 27, 2005

I’ll have the pleasure of attending the Blog Business Summit from August 17th – 19th out in San Francisco, CA. The summit will feature the most prominent and well-respected voices in the arena of business blogging, including Dave Taylor, Robert Scoble, and Molly Holzschlag.

Here are a couple of samples from the great sessions that are planned:

Staying On Top of the Buzz: Blog Monitoring Tools and Techniques
Blogs That Sell: Creating Content That Drives Conversion

Many thanks to the folks at WordPress. They not not only have provided an awesome blogging platform but are also one of the sponsors of this event and have given us, their users, a special registration rate.

GM to Business: Embrace Blogs

July 22, 2005

GM Vice Chairman Bob Lutz makes a strong case for corporate blogging. In a piece for Information Week, he writes

To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.

To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.

Check out the GM FastLane Blog.

Big Blue Jumps In

July 21, 2005

Blogs may have just moved to the next level. IBM is set to include a blogging tool in its Workspace 2.6 software collaboration platform.

IBM knows first hand the benefits of blogging. Being an early adapter of this technology, they have tapped into the power of dark blogs (see The Power of Dark Blogs). That means that their blogs are utilized as an internal communication channel, assisting their thought leadership efforts amongst other things.

Blogging must have paid off big for Big Blue, who now is one of the first major players to include a blog element into its product offerings.

Great Content

July 18, 2005

The New Internet can make adding great content to your site a breeze. Great content is critical to the success of your online presence. But don’t just take our word for it.

Chris Alden, a seasoned business man and CEO of Rojo states

Content is the third “killer app” of the Internet, after email and search…

Take advantage of the New Internet and put the power of the web into the hands that matter most.

What is a wiki?

July 15, 2005

Wikis are dynamic online knowledge sharing tools. The term “wiki” means “quick” or “informal” in Hawaiian. Wikipedia, the most famous of all wikis, describes a wiki as

a web application that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. The term Wiki also refers to the collaborative software used to create such a website.

The technical community has used wikis extensively to facilitate such items as installation documentation or FAQs. Wikis have not gained mainstream notoriety yet but they will. TECHNOSIGHT will be leading the way.

Combining Technology: Linkblog and RSS

July 14, 2005

Today, I added a behind the scenes feature to the site, which will help with the management of the NEW INTERNET PRESS section on our homepage.

To this point, I updated this section via HTML code. There were two major problems with this approach:

Everyday, I manually made changes to our code and then re-uploaded our file onto my server.
Since I wanted to keep the number of news items under ten, I lost older stories in making room for the new ones.

I understood what I was looking for – dynamic content that could be easily tracked for historical purposes.

The answer dawned on me rather quickly, I needed to combine two different technologies to help meet these goals. My solution involved subscribing to my own linkblog via RSS.

For those of you unfamiliar with the term “linkblog”, it is a blog whose sole purpose is to help people keep track of URLs they find interesting. Unlike traditional blogs, linkblogs will not include much more text than a title and a link of interest.

What you now see under the “NEW INTERNET PRESS” section of my homepage is a dynamic RSS feed of news items I find interesting. Enjoy.

A Brief RSS Introduction

July 13, 2005

Many companies, organizations, and websurfers are still oblivious to RSS. Here at TECHNOSIGHT, we want you to realize the benefits of this technology.

Mainstream news outlets are learning that without RSS they will be left in the dust. But what is all the hype about?

Andy Ihnatko wrote a great introduction to RSS in the Chicago Sun-Times that you need to read. A couple of highlights follow below:

In early 1992, you could have read the entire World Wide Web in one morning. Today, you can waste the exact same amount of time just disposing of pop-up invitations to punch a monkey.

Even keeping on top of just one major news site can be a challenge. You’ve got hundreds of sites bookmarked, but which ones have been updated since the last time you visited them? And is the new stuff actually worth your time?

Thank God for RSS. Short for Really Simple Syndication or possibly Rich Site Summary (it was such a good idea that the Internet community couldn’t wait to settle on an acronym), it’s a standard for summarizing a Web site’s contents into a file, to make items of interest easy to find and view.

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Ken Yarmosh – Product Strategist and Technology Connoisseur